Only a few global luxury brands promote Korean culture. Similar to how European brands have used European mythologies for their designs, the luxury scarf brand ‘Uhwa’ was inspired by Korean fairy tales. The two prime fairytales, the starting of ‘Uhwa,’ are the ‘Tales of Zara’ and the ‘Angel and a Woodpecker.’ The bright and bold colors featured in traditional Korean fashion are one of the key elements of what makes ‘Uhwa’ alluring.
The logo design for Uhwa symbolizes the traditional elegance of Ancient Korea. The cross-serif type was to visualize the essence and details of the curvy line.
These cards are included in the packaging of two scarves. Each card has a summary and illustrations symbolizing the main elements within the story. The left card is designed for Tales of Zara. And the card on the right is about the Angel and the WoodPecker.
The purpose of these two card designs is for a better understanding of the customers
Planar figures of the packaging design for scarves. According to the two color palettes of the scarves, there are two versions of the packaging